The Most Powerful Tool in Healthcare Marketing: A Patient’s Voice
These stories don’t just influence individual decisions; they have the power to shift perceptions, drive treatment adoption, and reignite purpose across entire organizations.
More than our stories: The do’s and don’ts of engaging patient advocates
What follows is guidance for healthcare workers, hospital administrators, journalists, nonprofit leaders, government officials, industry leaders, and others who want to invite engage a patient safety advocate to share their story at an event, or to collaborate on a research or awareness project.
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Discover the Most Effective Aquatic Therapy Programs in Chicago Suburbs
Incorporating aquatic therapy can enhance patient outcomes and shorten recovery times for health care professionals. In the Chicago suburbs, the demand for such programs is rising.
Are pharma industry companies converting patients with orphan diseases into lobbyists?
Behind-the-scenes partnerships between the pharmaceutical industry and advocacy groups may work against lowering the cost of high-priced drugs.
Patient advocates launch offensive against ICER over drug costs
A forum convened by patient advocates will serve as the launching event for the ICER Watch patient portal, which will track the movements of the Institute for Clinical and Economic Review, which last month released a report on the effectiveness of treatment options for multiple myeloma.